About Us

In the dimension of time, ROTELUX is not merely a guardian of mechanical watches but a resonator of precision and emotion. Born from the rigor of Silicon Valley engineers and the dedication of Swiss artisans, we redefine the mission of watch winders—from our bidirectional rotation system forged through medical-grade precision transmission technology to our lightweight aerospace-grade anti-magnetic aluminum alloy body, every detail embodies reverence for the life of mechanical timepieces. We reject "brutal winding," employing ultra-low rotation error (±2 TPD), <15db silent operation, and zero magnetic interference technology to let century-old movements pulse as naturally as breath. By bridging oceans to fuse minimalist aesthetics with modular intelligence, whether as an art installation embedded in concrete walls or a silent companion on a bedside table, ROTELUX consistently delivers 98% universal compatibility, eco-friendly recycled materials, and user-driven evolution. Choosing ROTELUX means preserving the stories of time within precision gears—for we safeguard not just mechanical accuracy, but the warmth of human stories, the weight of intergenerational legacy, and the untold epics behind every wristwatch. Values and Philosophy Our Core Values: Fearlessness, Focus, Perfection In our vocabulary, there's no such word as "impossible." Fearlessness drives us to transcend boundaries, challenge conventions, and venture into the unknown. Focus enables us to commit wholeheartedly, surmount obstacles, and transform bold ideas into reality. We believe that details make the difference, and our pursuit of perfection ensures each piece meets the highest standards. On the path of innovation, we write legends with fearlessness and focus, setting industry benchmarks with our uncompromising quality. Founding Philosophy ROTELUX was founded in 2008 by Leonard Hayes, a former precision instrument engineer from Silicon Valley, he identifying issues with existing watch winders, were inspired to create superior products. From their initial workshop in Pasadena studio, to collaborating with Swiss craftsmen, ROTELUX has grown to serve customers in 80 countries. The brand upholds the philosophy of "Starting with Craftsmanship, Staying True to Purity," striving to balance simplicity with functionality. ROTELUX believes that precious treasures remain timeless through care and preservation.